Introduced from Social Movement

Frame Anlysis

Frame:

• “ a way in which experience is organized conceptually”
• “Movements’ goals have to make sense to people” in order to get them to join

3 Kinds of Frames:

• Diagnostic Framing: problem is black or white (no grey, or middle ground)
• Prognostic Framing: “offers a solution”
• Motivational Framing: “call to action”

Frame Alignment: several groups share goals and join together (ex. Social justice)

• Bridging
• Amplification
• Extension
• Transformation