Framing Effect
The framing effect is drawing different conclusions from the same information based on how it is presented.
Why does wording change the answer?
The frame sets the reference point and the salient comparison, and judgments are made relative to that reference rather than to the raw fact.
Example
“90% survival rate” feels safer than “10% mortality rate”, though they’re identical
An 80% grade can read as exceptional for one student and terrible for another