Halo Effect
The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, country, brand, or product in one area to positively or negatively influence one’s opinion or feelings in other areas.
The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, country, brand, or product in one area to positively or negatively influence one’s opinion or feelings in other areas.