Implicit Association Test (IAT)

Social psychologists have developed an experimental method, called the Implicit Association Test, which determines how strongly a person automatically associates two concepts. This is done by measuring how quickly respondents can categorize the concepts when those concepts are split apart. The test is used to determine our automatic responses to people of different races, ethnicity, religion, sexual orientation, political leaning, etc.

The Implicit Association Test (IAT) measures the strength of associations between concepts (e.g., Flowers, Insects) and evaluations (e.g., good, bad) or stereotypes (e.g., safe, dangerous).

Ahh, I’m seeing this in PSYCH101!

  • Researchers can use The Implicit Associations Test (IAT) to study biases such as racial prejudices without fear that people can easily fake their answers.

My Results

Your responses suggested a moderate automatic association for American with European American and Foreign with Asian American.