UI

Typography (Font)

Typically, what we refer to as a “font” is actually a “typeface”

  • e.g. Times, Helvetica, Arial aren’t fonts, they’re typefaces.

resources

Four main classes of typeface styles:

  1. serif
  2. sans serif
  3. display
  4. script

Comic Sans is the meme font

Typography Rules of Thumb Visual Design

  • Avoid using display typefaces (especially avoid comic sans )
  • Avoid using more than 2 typefaces in a design (1 is often best)
  • Avoid using more than 3 weights (avoid Black and Ultralight weights)
  • Avoid underlining unless it’s a hyperlink (use bold and italics for emphasis)
  • Avoid fully justified text