Forer / Barnum Effect

We easily attribute our personalities to vague statements, even if they can apply to a wide range of people.

This horoscope is so accurate!

Ahh this is just Generalization!

Characteristics of Barnum Statements:

  1. Vague
  2. True for most people
  3. Describe desirable qualities

Some examples of Barnum Statements

  • “You have a great need for other people to like and admire you”
  • “You have a tendency to be critical of yourself”
  • “You pride yourself as an independent thinker”