Forer / Barnum Effect
We easily attribute our personalities to vague statements, even if they can apply to a wide range of people.
This horoscope is so accurate!
Ahh this is just Generalization!
Characteristics of Barnum Statements:
- Vague
- True for most people
- Describe desirable qualities
Some examples of Barnum Statements
- “You have a great need for other people to like and admire you”
- “You have a tendency to be critical of yourself”
- “You pride yourself as an independent thinker”