Product Strategy

Finding Product-Market Fit Finding product/market fit is super important. You don’t want to build something that nobody wants/needs.

title: Product-Market Fit
Product/market fit means being in a good market with a product that can satisfy that market.

A product here is any piece of software that solves a customer problem.

Product strategy answers 3 main questions:

  • What do we sell? (product)
  • Who do we sell it to? (market)
  • How do we know if we sell it successfully? (goals that are translated into product metrics)

**This can be subdivided: **

  • Target audience and the problem that the product must solve
  • Market size
  • Competition
  • Value proposition
  • Strategic differentiation
  • Acquisition strategy
  • Monetization and pricing
  • Key performance indicators



  1. Find your perfect customer and their problem
  2. (Guess)estimate market size
  3. Explore competition
Target Audience

User Research

How to Document Product Strategy

Make a business model canvas (BMC)