Product Management
To transform an idea into a profitable product, we need to go through several stages to set a vision, define a strategy, develop a product, and sell it to the right people.
Product Management is a process that focuses on bringing a new product to market or developing an existing one.
There’s this great FreeCodeCamp video:
- https://www.youtube.com/watch?v=poLzjLt2yqU#todo
- https://www.altexsoft.com/blog/business/product-management-main-stages-and-product-manager-role/
Product-Market Fit
- How do we know if someone wants our product?
Stages of Product Management:
- Vision development
- Market Research / Customer Understanding
- Strategy development
- Product development
- Marketing and sales
- Metrics tracking
Product Strategy encapsulates, vision development, market …, and strategy development
- Define Product Strategy (18%)
- Engage with customers and partners (12%)
- Review metrics (8%)
- Market research and competition (4%)
- Pricing and packaging (2%)
Misc
- Coaching, team management, recruiting (5%)
Roadmap
- Planning and maintaining the roadmap (10%)
- Collaborate with other functions (12%)
- Define product requirements (14%)
- Collaborate with technical and design functions (15%)