Social Loafing

Kajanan is a social loafer.

Social Loafing is the reduction of effort invested when performing a task within a group.

This is why big companies are less productive.

Now imagine that you are an employer of a small business that has grown to the point where it will soon become necessary to increase your work force. The phenomenon of social loafing should be of great concern to you since each additional employee will be followed by subsequent declines in productivity.

How can employers reduce the effects of social loafing in large workforces? If social loafing occurs in cooperative tasks in which individual contributions are anonymous, then one solution would be to structure work tasks in such a way as to make individual contributions identifiable.

4 Ways

  1. Task Importance
  2. Group Cohesion
    • members who like and respect each other are less likely to social loaf than members who simply tolerate or even dislike each other
  3. Collectivistic Orientation
    • members who prioritize the group over individual interests tend to engage in less social loafing
  4. Specialization
    • individual contributions become observable