Ethnocentrism refers to the practice of judging another culture by the standards of one’s own culture.
Ethnocentrism is the belief that our own group or culture- whatever it group or culture is superior may be-is superior to all other groups or cultures.
We think that other ways of doing things is incomprehensible and more negative. And this is why we are less Tolerant of other cultures!
Not to be confused with Racial Separatism.